Charity Begins At Biss Lancaster Wed 3rd Jun 09 - 15:33
Euro RSCG Biss Lancaster’s Manchester office is to handle PR for the Five Stars Scanner Appeal pro bono for the next 12 months. The charity set itself a target of £1 million to fund a replacement scanner for the city’s New Children’s Hospital which opens/opened in June 2009. The Appeal still has £250,000 to find and Biss Lancaster has agreed to help plan and implement a PR plan for the final fundraising push.
“We have supported Breast Cancer Care for the past five years as our chosen charity,” explains Biss Lancaster’s Joint Managing Director Brian Beech, “and continue to do so but when we were asked to help out a children’s charity on our doorstep we all agreed we should do it. Every account handler will be giving their time for free and we hope that our efforts can help the Five Stars team reach its target.”
The charity’s five ambassadors are Max Beesley, Chris Bisson, Ryan Giggs, Will Mellor, and Samia Smith.